Project Overview

For this project I decided to do a visual brand identify that was more focused towards a younger audience.
I designed a new logo mark, new signage and way finding material, that was connected with the logo mark.

SCI in short means science, and X, stands for the unknown mysteries and discoveries that are yet to be discovered. But also the X can stand as a variable for many topics related to science.




‍Layout Design

The light on the sign will change based on the featured exhibition showing at that time.
Here am using the X mark as a way to introduce an exhibition.
The graphic element is extracted from the angle of the "X" and the bar from the logo.
The shape of the tickets are also a reflection of the logo mark.

The Process

Click on the image below to view more of the design process that went into this case study.